The Adviser

Highly relevant and custom content helps build trust with your target market, showcase your unique capabilities, provide insight into your business and ultimately improve conversions and generate leads over a sustained period.

DISCOVER brings our users closer to custom content more so than ever before, closer to the insights, innovation and thought leadership of the leading businesses and product providers in the third-party distribution channel. Through targeted content and a multi-channel marketing program, DISCOVER content allows brokers to deep dive into the businesses and their products and services that are ultimately shaping the way brokers do business. We encourage our users to explore our unique DISCOVER platform through multiple content channels, keeping brokers up to date with the latest and most relevant information designed to help them make more informed decisions on how they can maintain and grow their own business.

DISCOVER gives our clients a voice and an incomparable chance to reach our audience, showcasing their products and services through custom content, supported by a multi-channel marketing approach.

How do brokers organically DISCOVER this custom content?

THE DISCOVER HUB

With its own tab highlighted on the navigation bar, available on all pages, users can quickly and easily jump to the latest DISCOVER content, all housed in one dedicated area.

Discover Desktop Nav

On the page itself, content is housed in chronological order, showcasing the content partner and expected read time.

In addition, DISCOVER content will also be tagged to the most relevant section or category of the website. For example, if your content is relevant to ‘Sales & Marketing’, your article will be tagged accordingly and can be found in both DISCOVER and the ‘Sales & Marketing’ section of the site.

https://www.theadviser.com.au/discover

Discover Laptop

DISCOVER COMPANY PROFILES

With all your content housed on a dedicated company profile page, users can easily access a rich bank of information related to your business. Over time this dedicated page will become highly populated and easily searchable, leveraging The Adviser’s reputation and SEO tactics to drive consistent traffic to your profile.

Discover Company Profile

DISCOVER WEBSITE MODULES

Two content modules are used to ensure DISCOVER content is easily accessible at any time.

The first module sits in the highest position at the top right-hand side of every content page on the site. Clearly labelled DISCOVER, it houses 4 pieces of content with a clean and simple headline and the expected read time.

Discover Sidebar
Discover Module

The second module is strategically positioned on the homepage of The Adviser, directly under the ‘Latest News’ module. This module houses 3 content pieces also ordered in chronological order, but displaying the intro image of the articles.

Maximise Your Reach and Influence with DISCOVER’s Exclusive Marketing Packages!

Are you looking to take your DISCOVER content marketing to the next level and reach a wider audience of brokers? Look no further than our specially designed DISCOVER packages, carefully crafted to suit every budget and requirement.

Our comprehensive packages are built with multi-channel distribution in mind, ensuring that your content gets maximum exposure and reaches the right brokers through their preferred channel.

Our packages offer a variety of placements that are also available separately. Whether it’s social media posts, natives, or print placements, we’ve got you covered. We can even create a bespoke package tailored to your specific needs and goals.

PREMIUM PLACEMENTS

The Adviser's e-Bulletins provide increased reach and cut through, landing in the inboxes of over 30,000 brokers.

Daily bulletin natives

The Adviser Bulletin native, a daily newsletter from Monday to Saturday that features breaking news and market intelligence.

Discover Bulletin Native
DISCOVER bulletin placements

The Adviser DISCOVER Bulletin, a dedicated weekly e-Bulletin showcasing only DISCOVER content.

Discover Bulletin Native
Social posts across LinkedIn, Facebook and Twitter

With a combined reach of approximately 20,000 brokers, social media platforms offer a relaxed and social setting where your content can gain attention and generate engagement.

Discover Socials
Website native placement

Similar to the email native placement, the website version runs natively within the homepage module, and strategically positioned within all article pages.

Discover Website Native
Reporting display page access

The DISCOVER dashboard analytics tool lets you measure your advertising ROI as well as track clicks and trends, exclusive to the DISCOVER packages.

Discover Reporting
Audience extension campaign (guaranteed 50 clicks)

Within the DISCOVER packages, we offer a unique opportunity to promote your content through our offsite campaigns, which target The Adviser users on a range of relevant sites beyond our platform.

By advertising on a range of other relevant sites, we can further drive traffic back to your content and increase the overall reach of your message.

Discover Campaign
PACKAGES

The Adviser DISCOVER podcast, print and digital packages

Swipe to view packages >

Value
Podcast, Print & Digital Package
Print & Digital Package
Advanced Multi-channel Package
Introductory Package
In-focus podcast sponsorship
$8,500 +GST
-
-
-
Print feature transcribed from the podcast
$5,950 +GST
-
-
-
Print full page sponsored content or content template
$4,250 +GST
-
-
Article hosted on a bespoke The Adviser landing page
Complimentary
Article hosted on The Adviser company profile page
Complimentary
Daily bulletin natives
$6,000 +GST
4
4
4
4
Social posts across LinkedIn, Facebook and Twitter
Complimentary
4
4
4
4
DISCOVER PREMIUM placements bulletin insertions
$4,000 +GST
2
2
-
-
DISCOVER Standard placements bulletin insertions
$2,000 +GST
-
-
2
1
Website native placement
$4,000 +GST
1 month
1 month
1 month
1 month
Inclusion in organic web modules
Complimentary
Reporting display page access
Complimentary
Inclusions in grouped audience extension campaign (min 50 clicks)
$3,000 +GST
-
-
Standard rate +GST (to book each item individually)
$31,450
$21,250
$16,250
$11,000
Special package price (+GST):
$22,950
$14,950
$11,950
$8,950
Discount
Save 27%
Save 30%
Save 26%
Save 19%

Find out how we can help your business engage