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Responsive Display Ad

Responsive ads automatically adjust their size, appearance and format to fit available ad spaces. Your responsive ad might show as a native ad on one site and a text ad on another, automatically transform­ing itself to fit based on your targeting and campaign goals, thus providing a significantly better perfor­mance than image-based display ads that are built to different sizes.


Optimise ads: When you create a responsive display ad by uploading different assets to Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history.

Broaden reach: Multiple assets can be uploaded per asset type (for example, multiple headlines, logos and images). The ads that Google assembles automatically adjust their size, appearance and format to fit just about any available ad space.

Save time: Using responsive display ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns, and dedicate more time to performance improvement.


To give you access to all of our ad formats, images are required. Having multiple assets is recommend­ed, because this makes it easier for Google to optimise your ads. You can upload up to 15 marketing images and up to 5 logos. You can crop a single image to the landscape or square formats, or you use separate images for each aspect ratio.

Landscape - keep in mind that your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5MB.

Square - keep in mind that your square (1:1) image should be 300 x 300 or greater. The file size limit is 5MB.

Logo - keep in mind that your logo should be square (1:1) and should be 128 x 128 or greater. For best rendering, it is also recommended to add a landscape (4:1) logo, which should be 512 x 128 or greater. For all your logos, a transparent background is best, but only if the logo is cen­tered. The file size limit is 5MB.


Image text in responsive ads - text (including logos with text) that covers more than 20% of the image is not allowed.

Animation in responsive ads - animated images (such as animated GIFs) are not allowed. Check the steps on how to create a responsive display ad here.


Text Ads

The GDN allows you to run the same text ads on display as you would on the search network. Text ads consist of a headline and two lines of text, and allow advertisers to create a range of ads to text to know which copy is generating the most clicks.

Required Ad Information


People are most likely to notice your headline text first, so consider including words that people may enter in their Google search.

Display URL

The display URL, usually in green, shows your website address. This display URL is made up of the domain from your final URL and the text in the optional “Path” fields. These fields are designed to help people who see your ad get a better sense of where they’ll be taken when they click it. Your path text doesn’t have to match the exact language of your display URL.


Use the description fields to highlight details about your product or service. It’s a good idea to include a “call to action” - the action you want your customer to take.


Headline Momentum Media - Connecting audiences to brands
Display URL
Description Momentum Media Group connects audiences to information - helping companies influence, persuade, position and promote their brands, seNices or products.


Length limits

Field Length
Headline 30 characters maximum
URL 15 characters minimum
Description 90 characters maximum


Standard Display Ads

Image ads

A static image that will fill the entire ad block on the website it appears on. You can include custom images, layouts and background colours on image ads.

File Types

Static (non-animated)
Formats GIF, JPG, PNG
File size limit 150kb
Formats GIF
File size limit 150kb or smaller
Animation length and speed Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS
HD animated GIFs are not supported




ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG File size limit: 150KB or smaller. Check your ads using the Google Ads HTMLS Validator tool here.

Ad Sizes (for Static, Animated and HTMLS)


Square and rectangle

Display ad Size (width x height)
Small square 200x200
Vertical rectangle 240x400
Square 250x250
Triple widescreen 250x360
Inline rectangle 300x250
Large rectangle 336x280
Netboard 580x400


Display ad Size (width x height)
Banner 468x60
Leaderboard 728x90
Top banner 930x180
Large leaderboard 970x90
Billboard 970x250
Panorama 980x120


Display ad Size (width x height)
Skyscraper 120x600
Wide skyscarper 160x600
Help-page ad 300x600
Portrait 300x1050


Display ad Size (width x height)
Mobile banner 300x50
Mobile banner 320x50
Large mobile banner 320x100


Check the advertising policies here to make sure that your ads will adhere to Google’s advertising policies.

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