Momentum Media uses Kevel (https://dev.kevel.com/docs/3rd-party-click-tracking2) ad serving platform for all our website and email ad units. We request that the clients/creative agencies ensure all creative is compatible with this ad serving platform and all URLs are SSL certified.
All creative should be distinguishable from the surrounding environment and majority of our sites are on white/light grey background. Should your advertisement be contained on a white background, you must include a 1px black border around the ad to avoid blending. In fact, we find ads that blend into the site have poorer performance than those with a border around them.
If you have any specific targeting requirements for your campaign, please inform your account manager when booking AND your ad operations manager when providing your creative. We will confirm the targeting has been set up before the campaign launches.
JPG, GIF, PNG or HTML5. Third party serving accepted, however tags must be contained within an iFrame. It is a strict requirement that all third party tags must be trackable on our end, using Kevel’s standard tracking macros (https://dev.kevel.com/docs/3rd-party-click-tracking2). Should we find that either impressions or clicks are not being tracked by our systems for a particular tag we reserve the right to utilise a different tag should one be available or take down the tag until a new tag is supplied.
Flash is no longer accepted, due to restrictions on many browsers.
A max file size for all website advertising is set at 150KB.
HTML5 is a great format to animate while also keeping file size low. Please note however, it can only be used on website placements. If building from scratch we recommend that the larger bits of the HTML5 content be politely loaded (eg images, share libraries). Please ensure you have an appropriate clicktag embedded in the creative code. Example of how to implement can be found here https://support.google.com/admanager/answer/7046799?hl=en.
No portion of the creative should produce any kind of strobing/flashing effect to users.
For brands that have a video ad unit, creative must either be supplied in MP4 format or a third party VAST tag can be supplied. Please note that videos must be no longer than 30 seconds.
Initial load size = 150K
Animation Length = 30 secs
With regards to FPS, we don’t have any specific requirements, but request that no portion of the video produces any strobing or flashing.
Due to scaling issues, some ad units require a separate piece of creative for mobile traffic. Max file sizes should be no more than 100KB and can be run in any of the formats listed above.
These ad units are displayed once per day per user. Due to restrictions and recommendations from the Better Ads Standards, the Popup only appears on the desktop version of the site.
The functionality of these creative types are coded and built by our development team, and to ensure they function correctly on all browser types and versions, we cannot accept third party tags for this position and creative must be supplied in standard image formats: JPG, PNG or GIF.
When advertising through email, it is crucial to be aware of the significant limitations on creative imposed by the email platforms of our subscribers. Further to this, due to common triggers in email security providers, we cannot run hyperlinks on your ads that are any form of URL shortener (eg: goo.gl or bit.ly etc). Unfortunately, use of these hyperlinks can cause the entire email to be flagged as spam or restricted from delivering to the subscribers inbox.
All creative should be distinguishable from the surrounding environment and majority of our emails are on white/light grey background. Should your advertisement be contained on a white background, you must include a 1px black border around the ad to avoid blending. In fact, we find ads that blend into the email have poorer performance than those with a border around them.
JPG, PNG or GIF only. Third party serving is NOT accepted, however we can implement click trackers and impressions pixels for you.
Static images should be no larger than 80KB, animations should not exceed 120KB.
On some email browsers like Outlook, animated GIFs do not run through their animation like they do on web based email browsers like Gmail. In email browsers like Outlook, all that is displayed is the first frame of the GIF.
A standard internal practice is to display the frame with the most important message first and for only a split second. After this the animation should continue as normal. This allows for Outlook users to see a static with everything they need and those using browsers like Gmail to see the animation as normal. For further information on this work around or anything else listed above, please contact Carl Mazzolo (