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Scrolling Gutters
Device and Dimensions
File Format JPG, GIF, PNG, HTML5
Max file size 150kb
The scrolling gutters have been built as an alternative to the 'skin' ad unit, they offer clients a more standard creative size to work with. For obvious reasons they cannot run concurrently with the skin, so please reach out to your sales representative to find out which ad unit is in play each month.
File Format JPG, GIF, PNG, HTML5
Max file size 150kb
The Mobile Skin is the mobile component for both the 'Skin' and the 'Scrolling Gutters', depending on which is in use for a given month. It functions differently to it's desktop partner, displaying at the top of each page and then scrolling in view with the user for 2 seconds before retreating back to the top of the page.
File Format JPG, GIF, PNG, HTML5
Max file size 150kb
The Mobile Skin is the mobile component for both the 'Skin' and the 'Scrolling Gutters', depending on which is in use for a given month. It functions differently to it's desktop partner, displaying at the top of each page and then scrolling in view with the user for 2 seconds before retreating back to the top of the page.
The billboard offers a great amount of real estate, and therefore visibility when the user first arrives on a page.
Results are based on overall results for this desktop position, impressions and CTR will vary depending on traffic and creative performance.
*impressions are an average and based on 100% SOV across ALL devices