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The Interscroller is a relatively new addition to our products, replacing our now discontinued 'mobile popup'. The decision to replace the mobile popup was based on recommendations by the 'Better Ads Standards'.
This ad unit is a mobile component to the Desktop Popup, but does not function like a popup. Instead it appears mid way through an article taking up the full screen as the user scrolls, coninciding with the user's peak engagement with the article.
With the removal of the frequency capping that was embedded on the mobile popup, the Interscroller now delivers far more impressions to the campaign to compensate for the lower CTR.
*impressions are an average and based on 100% SOV across ALL devices