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The Bulletin Leaderboard sits above the masthead of our daily bulletin and is the very first item a user sees upon opening email. Due to its position and size the leaderboard can perform 2-3 times better than the banner or tower in the same bulletin.
Due to the responsive nature of emails, there is no need to supply a mobile version of this ad unit. However, designers should be aware of this when building bulletin creative, as it may be scaled down by 30-40% on mobile devices.
Results displayed here show impressions (total opens) for a full month of daily activity and CTR represented by the total clicks divded by total opens.
*impressions are an average and based on 100% SOV across ALL devices