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The Native ad unit is a text and image based creative ad unit, typically linking to an article. When running in this ad unit, advertisers can either provide an article to run on our website, or link directly to their own.
As the Native makes use of a creative template, we have already pre-coded mobile responsive qualities into the template meaning it will display appropriately for users on any device.
The Website Native runs similar to our other website display ad units, sharing the space with concurrent campaigns and rotating between each pageview/impression.
*impressions are an average and based on 100% SOV across ALL devices