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The Mobile Skin is the mobile component for both the 'Skin' and the 'Scrolling Gutters', depending on which is in use for a given month. It functions differently to it's desktop partner, displaying at the top of each page and then scrolling in view with the user for 2 seconds before retreating back to the top of the page.
Set at a width of 720, the tablet version of the Mobile Skin is sized to take up the maximum amount of width no matter what device size while ensuring no portion of the creative is cut off.
Due to the unique functionality of this ad unit, these averages are based on the Mobile Skin by itself. Full campaign results for booking the 'Skin' or 'Scrolling Gutters' would include both the mobile, tablet, and desktop components.
*impressions are an average and based on 100% SOV across ALL devices