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The Superbanner is frequently used for brand awareness campaigns due to its real estate and performs best when creative contrasts highly with the surrounding environment.
The iAB approved size facilitates creative production if you have this booked in conjunction with other campaigns like programmatic or offsite retargeting.
Results for the Superbanner are similar to those for the Top MREC, with the high impressions aiding more to a brand awareness campaign.
*impressions are an average and based on 100% SOV across ALL devices