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The Top MREC is one of our longest running ad units and delivers amoung the highest impressions of our ad units. Situated at the top of the side panel on all pages, it offers immediate and consistent line of sight to the user.
This ad unit also reappears once the user has scrolled past the rest of the content in the side panel, where articles are long enough to warrant it.
While CTR is not as high compared to some more premium positions, the Top MREC's ability to deliver a high number of impressions leads to great results for brand awareness campaigns.
*impressions are an average and based on 100% SOV across ALL devices