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Solus eDMs are a single email blast to our audience. Advertisers have free reign over the design and content of their Solus eDM, however creative is required in HTML format (usually requiring a designer familiar with building in HTML) or via Mailchimp's free templates. We would suggest if you are unsure about HTML to instead use Mailchimp's free templates as they are quite easy to use and share with us.
The Solus eDM is a great way to quickly and effectively reach an audience with an important announcement or a new product/offer launch, as it is a single email blast to a huge audience and typically receives a lot of engagement.
The average results of the Solus eDM recorded here are based on a single Solus eDM. Impressions are recorded from the 'Total Opens' metric within standard email campaigns.
*impressions are an average and based on 100% SOV across ALL devices